According to a survey conducted online in late March by the Stanford Latino Entrepreneurship Initiative, 86% of Latino small business owners reported a significant negative impact on their businesses by the pandemic. Nearly two-thirds said they will not be able to continue operating beyond six months if current conditions continue.
Stanford research conducted as part of the annual State of Latino Entrepreneurship report shows that over the past 10 years, Latinos have launched more small businesses than any other demographic, and now contribute nearly $500 billion to the economy in annual sales.
Stanford research conducted as part of the annual State of Latino Entrepreneurship report shows that over the past 10 years, Latinos have launched more small businesses than any other demographic, and now contribute nearly $500 billion to the economy in annual sales.