Latina Entrepreneur Academy

During these challenging and unprecedented times, it is imperative to support people’s desire to become self-sufficient through entrepreneurship, and help current businesses adapt to new challenges and stay afloat.

According to a survey conducted online in late March by the Stanford Latino Entrepreneurship Initiative, 86% of Latino small business owners reported a significant negative impact on their businesses by the pandemic. Nearly two-thirds said they will not be able to continue operating beyond six months if current conditions continue.

Stanford research conducted as part of the annual State of Latino Entrepreneurship report shows that over the past 10 years, Latinos have launched more small businesses than any other demographic, and now contribute nearly $500 billion to the economy in annual sales.

The Course

Ready to start a business?

Define Business Concept

& Determine Feasibility

During this session, participants will be able to gain an understanding of the skills needed to become an entrepreneur, to learn about a value proposition for a business concept, and to determine its feasibility in regards to their personal circumstances.

How do I know if it is the right business?

Market Research & Competitor's Analysis

Through this session, participants will learn and explore how to perform market research and analyze the competition.

Organization and Legal Requirements

Checklist, Licensing & Insurance

Through this session, participants will go over the Secretary of State Checklist, licensing, and insurance requirements as well as hiring employees.

Start-up Costs

& Record Keeping

How do I know how much money I need? Through this session, participants will be able to determine how to calculate Start-up costs and how to keep track of projections and/or cash flow.

Access to Capital

During this session, participants will discover options to access capital for their new or existing business venture(s).

Basic Financial Statements

Understanding the Numbers

Through this session, participants will gain an understanding of the 3 Basic Financial Statements and their importance for their small business.

Sales, Marketing & Networking

During this session, participants will examine the Four P’s of Marketing and how to plan a good sales strategy on a limited budget.

Networking, Resources, and Putting All of It Together

The Business Plan

Through this last session, participants will learn about the power of networking and soft skills, and how these will help them build their personal brand. Also, we will discuss resources available for continuous support, minority certification, and the importance of building a Business Plan/Profile.

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